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What We Did

Scaling Startups, Unlocking Growth.

Data-driven marketing strategies that take your startup from pre-launch to market leader.

Breaking Barriers, Scaling Faster

We've helped startups break barriers, scale faster, and achieve record-breaking success.

40%

Increase in marketing efficiency

2.5M+

New users acquired across startups

+150%

Monthly revenue growth within 8 months

ROI on optimized acquisition channels

4.9/5

Client satisfaction and retention

Scaling with Proven Strategies

Fractional CMO

Providing executive-level marketing leadership and upskilling internal teams for long-term success.

Growth Optimization

Maximizing acquisition channels, optimizing conversion rates, and increasing ROI with precision.

Go-To-Market Strategy

Crafting a clear roadmap to position your startup for success and ensure a strong market entry.

Community Development

Building engaged audiences and leveraging content, influencers, and partnerships for sustainable growth.

Market Expansion

Supporting startups in launching new products or entering new markets with a targeted approach.

Automation-Driven Marketing

Utilizing AI, automation, and predictive analytics to scale smarter and drive efficiency.

Ready to scale?

Book your free 30-min consultation today.

Book Now

Meet the Powerhouse

Lucie Colomb - Founder & Growth Strategist

📍 Expertise: 10+ years as Director of Marketing & community for well founded tech startups (AI, Web3, EdTech, HealthTech).

📈 Impact: Grew an AI startup from 200K to 2.3M users in less than a year, scaled an EdTech startup from $1.5M to $2.5M monthly revenue in just 8 months.

💡 Superpower: Data-driven strategies that turn startups into market leaders.

Elias Novak - AI & Automation Specialist

📍 Expertise: AI-driven marketing, workflow automation, predictive analytics.

🤖 Impact: Implemented AI-driven funnels that reduced CAC by 40% for SaaS and Web3 startups.

💡 Superpower: Maximizing efficiency using AI to automate and optimize marketing at scale.

Sophia Leclerc - Content & Brand Strategist

📍 Expertise: High-impact content, storytelling, and social media growth.

📢 Impact: Developed content frameworks that increased organic reach by 300% for multiple startups.

💡 Superpower: Creating high-converting, engaging content that turns audiences into loyal users.

Camille DIDIER - Marketing Assistant

📍 Expertise: Digital marketing execution, campaign management, and analytics.

📊 Impact: Helps streamline operations and ensure Upwards’ marketing strategies run seamlessly.

💡 Superpower: The organizational backbone of the team, ensuring every project stays on track.

Proven Results:

Startups We've Scaled

[1]

BlueWillow AI : From Early-Stage to Acquisition

🔹 Company: BlueWillow - AI-powered image generation startup (acquired by LimeWire).
🔹 Challenge: Scaling an AI product in a highly competitive space.
🔹 Solution: Leveraged viral growth strategies, performance marketing, and content-driven demand generation.
🔹 Results: Scaled from 200K to 2.3M users in 8 months, leading to a successful acquisition.

[2]

EdTech Success: 67% Revenue Growth in 8 Months

🔹 Challenge: The company struggled to scale revenue despite steady user growth.
🔹 Solution: Optimized ad spend, introduced a new lead generation funnel, and refined messaging for conversion.
🔹 Results: Increased monthly revenue from $1.5M to $2.5M in under 8 months; without increasing ad spend.

[3]

Web3 Growth: From Niche Project to Global Player

🔹 Company: Mirai Labs - a blockchain gaming startup.
🔹 Challenge: Needed to acquire engaged users while educating the market.
🔹 Solution: Built a community-driven acquisition model, combined paid performance marketing with Web3-native strategies.
🔹 Results: 500K+ users onboarded and a thriving engaged community driving organic traction.

[4]

UAE AI: Positioning for Market Dominance

🔹 Challenge: Entering the market as a disruptive AI player.
🔹 Solution: Designed a high-impact GTM strategy, optimized digital presence, and built B2B demand-generation pipelines.
🔹 Results: Secured strategic partnerships and positioned the company as an industry leader in the region.

Want results like these?

Book a free consultation today!